How to: Leverage Your Advisr Insurance Broker Profile
At Advisr, we've worked with a lot of brokers and businesses to help them make an impact online.
There are many places and spaces to get active online. The most prominent are social media sites such as LinkedIn, Facebook and increasingly Instagram. Another major avenue is through search engines such as Google, Bing and more.
In both cases there are paid and unpaid ways to capture the attention of potential and existing customers. Advisr offers marketing services to help you with your media spend, but just being on Advisr is a key to maximise your unpaid presence on both social media and search engines. The two biggest places to be online.
So, how do I get the most out of my Advisr broker profile?
Advisr is the number one place that brokers need to be active online. Why? Because your presence on Advisr not only reaches our audience of 100k per annum and growing, but also magnifies your presence on Social Media and your Search Engine performance.
How can your Advisr Broker Profile make an impact? We have 4 key strategies, make it Awesome, Active, Amplified and Advertised!
Make it awesome
Start with the basics, up to date and accurate contact information, description, chosen categories and a good profile picture is a ticket to a strong basic listing on Advisr. If someone lands on your profile they'll be able to learn a little about you and successfully reach out and connect. Great.
But how do you take it to the next level and actually leverage your profile to maximum impact?
Make it active
The strongest performing profiles on Advisr are the ones that are active. Where something is happening. There are 2 things you really need to be doing.
Lever 1: Ask for Customer Reviews
Outcome 1 - Maximise your exposure on Advisr - Profiles with reviews are prioritised by Advisr's algorithm and appear as priority listings following the featured broker listings
Outcome 2 - Win over new Customers - Once a customer lands on your reviewed profile they can read more about what working with you is like and you can win them over
Outcome 3 - Stand out in Google - Did you know that your reviews are pulled through into Google search results? Having reviews on Advisr helps you to be more visible in Google! This is a huge lever to pull in order to stand out in search engines.
Remember, reviews don't just happen. To get reviews you need to ASK FOR THEM.
Lever 2: Post Articles on your Profile
Outcome 1 - Target a highly relevant Audience - Did you know that you can tag your articles with the category they are relevant to, and your article will appear in pride of place on that category page? Check the cyber insurance box and your article will instantly appear on the cyber page, capturing that targeted audience. Here is how to post your content on Advisr.
Outcome 2 - Reach Advisr's Marketing Streams - The best articles published on Advisr are up for inclusion in our newsletter and social media streams. Reach all of our followers with your content. It's free advertising for you.
Outcome 3 - Boost your SEO - If your article also appears on your own site you have the opportunity to link back to it from Advisr. Backlinks are a crucial part of any SEO strategy. Having an article on Advisr will actually help your own website's SEO performance improve. Read more about the best kept secret about duplicate content.
Being published on Advisr is huge exposure for your blog post compared to the exposure and views you are able to build on your own website.
Make it amplified
Lever 3: Power Your Social Media Accounts
We know that social media is a huge opportunity for insurance brokers to reach new customers. You can use your Advisr profile to ground your social media.
Outcome 1 - Increase your social media traction. People love positive content. They engage and share it. So share your reviews/awards to LinkedIn and Facebook with our instant templates and social media integrations like Gary did below.
Outcome 2 - Convey your expertise. Share your articles directly from your broker dashboard to LinkedIn or Facebook. NEW FEATURE: look out in your dashboard for if your network has provided articles for you to share on Advisr.
Outcome 3 - Do you want to effectively double, triple or more the size of your social network? Try sharing your team member profiles and building team morale using our social templates to instantly welcome or celebrate a team member. By tagging them in the post you will reach their network as well.
Lever 4: Connect Your Advisr Data
Did you know that Advisr has tech-led solutions for you to take your Advisr data, including reviews, team members and more, and turn them into pages on your website?
Outcome 1 - Take your Advisr and Google reviews and activate them by including them on your own website. You can integrate all your reviews directly onto your website via our Wordpress Plugin.
Outcome 2 - Present your team in its best light. Create an updateable team page on your website via our Wordpress Plugin, including reviews, enquiry forms and more.
Make it advertised
So what is the ultimate way to leverage an awesome, active and amplified Advisr Profile? Advertising.
Lever 5: Opt for Featured Status
Being a featured broker is the #1 thing you can do on Advisr to reach our audience. Featured profiles are listed at the top of every page or relevant search in Advisr. This means that featured profiles capture the lions' share of the views, and therefore get the most enquiries sent through to them. The Advisr Guarantee makes it virtually risk free. Check out our Featured Broker packages today.
This is what featured broker, Laura Meyer, has to say about how Advisr has contributed to the growth of her business.
" Advisr has been fantastic for my business. I have had more leads and opportunities from Advisr than anywhere else, the ROY just makes it a no-brainer."
So, you want to be noticed online? The number 1 thing you can do is have an Advisr profile that you leverage by making it AWESOME, ACTIVE, AMPLIFIED and ADVERTISED.
Advisr does not provide advice and does not hold a financial service license (AFSL). All information above has been provided by Annemarie Jamieson | ADVISR.