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Insurance Broker Website Performance Report 2022 - SEO
Advisr is a large and growing website in Australia focused purely on Insurance Brokers.
New data out shows that Advisr continues to expand our organic reach and audience acquisition and is the largest independent website in Australia focused purely on insurance brokers and brokerages.
The data shows that Advisr has both a large audience and is growing quickly.
The data shows that Advisr has both a large audience and is growing quickly.
Insights from the Data
- Major brokerages dominate the total audience reached (AON, AJG, Steadfast and Marsh) collectively attract the largest audience at 56% or around 444k visitors per annum). In addition, their SEO traffic is growing at just above the report average of 4.76% per month compared to the total report average of 4.72%
- Advisr's market share is at 6% (46,600 people).
- Strong improvers during the year include Steadfast, Insurance Advisernet and MGA
- Brokerages and networks with a smaller total audience (Aviso, PSC Connect, McLardy McShane, Resilium, Oracle and CBN), experienced below-report average growth rates at 3.6% per month and with - total collective audiences of 37,000 people or 4.7% of the total sample.
Insights about Advisr's growth:
- Advisr's SEO audience grew to just under 47,000 people.
- Advisr attracts a big audience and is the largest independent website focused on Insurance Brokers.
- Advisr's average monthly growth rate slowed as we re-platformed our technology stack in 2022.
- Customer reviews on Advisr grew 800% in 2022 vs 2021. More brokers are seeing the value of customer reviews in helping customers to feel comfortable reaching out and connecting with them when they have been referred.
- Advisr's SEO audience (47k) is 3x the size of NIBA's Need A Broker (15k).
AR Network Insights
Insights below include data from Insurance House, Insurance Advisernet, Aviso, Ausure, MGA, Resilium, PSC Connect, Oracle and CBN.
- AR Networks are growing slightly slower at 3.3% per month, compared to the report market average of 4.7%
- MGA (47,800) Insurance House (24,500) and Insurance Advisernet (23,300) reach a combined 95,700 or 12% of the total audience.
- CBN has a significant opportunity due to its network size to improve performance due to its small current audience of <1% (5,800) and relatively flat monthly growth.
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- AR Networks are growing slightly slower at 3.3% per month, compared to the report market average of 4.7%
- MGA (47,800) Insurance House (24,500) and Insurance Advisernet (23,300) reach a combined 95,700 or 12% of the total audience.
- CBN has a significant opportunity due to its network size to improve performance due to its small current audience of <1% (5,800) and relatively flat monthly growth.
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Andy Jamieson
Interactive Report Data
The data below is interactive.
Click the dropdown "Company" at the top left-hand side of the report and check or uncheck the brokerages and networks you'd like to look at specifically.
Note: For the bubble chart below, the size of the bubble represents the total audience size (so the bigger the bubble the bigger their SEO audience), the position of the bubble represents their average monthly growth rate (so the higher up on the vertical axis, the faster the monthly growth rate).
What Is SEO
SEO is search engine optimisation. SEO refers to audiences or customers that are acquired organically through marketing via Google. When someone searches in Google and clicks through to a website that audience has been generated via SEO.
Having an Advisr Profile is a key way to help you dominate Google for your personal and corporate insurance broking brand.
Quick tip: The best and simplest thing you can do to improve your insurance broking website's SEO performance is to share great content onto Advisr, feature your brokers on Advisr and build a solid base of customer reviews.
Where does the report data come from?
Data has been taken from https://NeilPatel.com. Neil Patel is a leading digital marketing expert based in New York.
Can I have my data included in the report?
Yes, we will be updating this data in the future and if you'd like your brokerage or network to be included to see how you compare, reach out and we can add you in - support@advisr.com.au
General Advice Warning: This advice is general and does not take into account your objectives, financial situation or needs. You should consider whether the advice is appropriate for you and your personal circumstances. Before you make any decision about whether to acquire a certain product, you should obtain and read the relevant product disclosure statement.
All information above has been provided by the author.
All information above has been provided by the author.
Andy Jamieson, ABN 17 613 588 266
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