Winning and Keeping clients
You are responsible for the growth of your business. Leads don't fall from the sky, so you have to go and find them. Many brokers turn to cold calling, but that is not the best use of your time. In the age of relationships and technology, there are better ways to grow your business.
1. Community engagement:
We earn the right to a sustainable future by engaging in the communities we operate. Sponsor a sports team, show up at volunteer events. Get your name out there. When you positively impact your community, leads are a by-product.
We cannot be everything to everyone. Select a product or market segment you want to be the leader of and stick to it.
When you see a new business in town, visit them. Ask existing clients for referrals regularly. They may not have anyone to refer to you the first time, but over time that will change.
Strategic partnerships can help grow your business exponentially. Find companies that serve your ideal client and partner with them.
5. Social Media:
Social media is not just for kids. Most adults have a social media presence. Whether you like it or not, your ideal client is on a media social platform. Leverage the platforms to build connections and grow your business.
Now that you have more leads than you know what to do with, it's time we talk about how to keep them.
1. Deliver on your promise:
If you want to keep the clients you have signed, you need to make sure that you deliver on your promises. You want to make sure that you do what you said you would do when you said you would do it.
2. Manage expectations:
If you can't deliver the promise for some reason, you must proactively manage the expectations.
3. Surprise and delight:
People remember how we made them feel, not what we said. Make sure that your interactions are delightful, and when you can, surprise your clients. This may mean sending them an unexpected thank you card. The key here is to know how you want them to feel and then curate that experience.
If you do only these three things in your business consistently, your business will grow without much effort. It will take some time, but the long-term payoff is more than you can ever imagine!
To connect with us, head to Broker Base.
Advisr does not provide advice and does not hold a financial service license (AFSL). All information above has been provided by Broker Base.