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Top 3 Ways to Create Great Professional Content

One thing we hear from the insurance broker community all the time is that they know they need to be writing content, but where do they start? So we’ve put together the top 3 ways for Insurance Brokers like you to create great, professional content.

The Top 3 Ways to Create Great Professional Content

1. Write content yourself
This can include a full article about an area of your expertise, some tips or tricks, an interview or a case study.

2. Have content written for you by a ghost-writer
Engage a professional to save you time and to improve the quality of your article. A writer who also understands SEO will be able to write something from your voice, that also ranks well in Google. Advisr’s editorial team can help! Read more about our content packages here.

3. Use content supplied by your network
Did you know that many of the big networks have a collection of articles that they are happy for you to use on your own site or on Advisr? The content is free and high quality – so make the most of your network.

So what are the pros and cons of the top 3 ways of generating professional content?

Generating content in different ways has different benefits and upsides as well as some downsides that you need to consider.

Pros and Cons of Content Types

Cyber Liability Insurance is designed to help protect you from claims and support your profitability in the event of a cyber breach or attack.

Public Liability insurance is there to provide protection if someone makes a claim against the insured, the business or its employees.

A business insurance pack can provide cover for your business premises and contents, against loss, damage, theft or financial loss from an insured interruption to the business.

Generating content in different ways has different benefits and upsides as well as some downsides that you need to consider.

Pros and Cons of Content Types

Here are some helpful questions to ask yourself:

1. Is time or money a bigger cost for me?
Where is your time better spent? Increasing your sales, or writing an article? If sales is more important, then having an article written for you by Advisr is a great approach

2. Are the articles available to me from my network the right articles to attract the customers I need?
Free articles from your network are an amazing resource, but if you are highly specialized in one area they may not be the right pieces for you.

3. How much do I enjoy writing?
If you enjoy it, and feel confident in your writing then go for it! It can be very rewarding to see your articles published.

4. How likely is it I’ll get around to writing?
Be realistic, is this top of your list or are you more likely to call a client? If you want to write timely articles (which often have the highest readership), then will you get it done in time to capture interest?

Deciding For Yourself: How Should I Create Great Professional Content?

Here's a little decision tree for those of you who are more visual (visual content is an awesome way to communicate!). Which best describes you?
Regardless of which way you choose to create professional content, adding an article to your Advisr profile is a great way to build trust with our audience. Because of the way we've designed and built Advisr, great, professional and unique content on Advisr that is written with SEO in mind is able to rank #1 in Google for key search terms. Here is more information about an article on Advisr that gained #1 rank in Google for the term “Rent Default”!

To publish an article login to your insurance broker dashboard and head to the "articles" tab.

It's time to make a start on generating great, professional content. Get in touch with our editorial team today for help.
General Advice Warning: This advice is general and does not take into account your objectives, financial situation or needs. You should consider whether the advice is appropriate for you and your personal circumstances. Before you make any decision about whether to acquire a certain product, you should obtain and read the relevant product disclosure statement.

All information above has been provided by the author.

Annemarie Jamieson | ADVISR

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