Social Media marketing is a growth avenue that insurance brokers like you are leveraging with increasing success. From LinkedIn to Facebook, Instagram, Twitter and YouTube.
Here are some simple, effective and informative ideas from insurance brokers across Australia who are making the most of their social media channels.
Take a look for some inspiration for your insurance brokerage to diversify your social media posts.
Checklist
This graphic checklist from Macey Insurance Brokers grabs attention and communicates some helpful information in a simple format. You can share this multiple times - schedule it once a month or possibly more.
If you're announced as a finalist or if you've won an award don't wait for others to share it. Make sure you share it with your network. Everybody loves good news and a good celebration. Sharing your awards also helps you to build your profile and reflects well on your business to potential customers.
Did you know that you can add your awards to Advisr? Adding your award to Advisr gives you access to an automated graphic, unique to you that you can instantly share to your social networks.
You can see that this post by Shane Brady of McLardy McShane South East received 123 reactions and a huge 48 comments. Content like this really gains attention.
A business insurance pack can provide cover for your business premises and contents, against loss, damage, theft or financial loss from an insured interruption to the business.
You can see that this post by Shane Brady of McLardy McShane South East received 123 reactions and a huge 48 comments. Content like this really gains attention.
Much like awards, certifications, qualifications and memberships are worth sharing. You've worked hard to gain these and they reflect on your professionalism. So it is critical to share these with your audience to let them know that you are qualified.
Adding your certification to Advisr, like Connie Yang from Austbrokers ABS Strata did, gives you access to an automated graphic, like the one below. This graphic is generated by Advisr and is unique to you, ready to instantly share to your social networks through our Facebook and LinkedIn integrations.
Super simple to create in LinkedIn, this poll by Taela Bloemers grabs attention, allows your audience to share and interact and as a bonus it gives you insights into customer behaviour and who may be a lead for your business.
Simple, helpful, visual, easy to create. National Insurance Brokers uses definitions in a graphical format for maximum impact. Create a template once and then update with the insurance jargon you're most frequently asked about. Set these as recurring posts once a month. This type of content is "evergreen", that is, it never goes out of date.
Sharing your reviews is one of the most powerful and engaging social media post types. Your network loves to celebrate good news like a great review, check out the reactions to Gary Fletcher's review, 93 reactions!
Sharing reviews is a quick and easy way to persuade potential clients about the value of working with you and builds trust quickly. If you have Google Reviews or Advisr reviews, don't let them sit unseen, share them proactively to your Social Media accounts with our one-click instant sharing. Advisr even makes the graphic for you automatically!
Shout outs like this one by Abbie Wilson are a huge favour to businesses you work with. Sharing your positive experience with your network gives your clients or suppliers exposure to potential new clients. Social Media is a great tool for building relationships and giving back.
If you're building a team, remember that the best hires often come out of your existing network. This bright, creative and fun post by Clear Insurance gains cut through and does a great job of communicating the culture of the business.
Note that the original post is by the company, but Lisa has then reshared it to her network. Make sure you encourage your team to re-share any job posts to increase visibility and network effects. Don't forget to list your job on Advisr Jobs!
Social media is a great tool to help share your business culture. People love to work with businesses they can relate with, especially in professional services like insurance broking. Sharing your great culture is a great way to connect. It also informs potential employees what working for you will be like.
Warren Saunders Insurance Brokers has used their Christmas post to show how giving back to the community is important to them. They have also tagged the charity they are working with, which extends the reach of their post to the network of the tagged charity. Potentially opening up new business opportunities with like minded businesses in the local community.
Client testimonials take time but they are super powerful in generating new business. Testimonials can be video-based like the one below by Scott Norton, or they can be shorter text. Their value is in persuading a potential client that you have made a difference to another business and you will be able to make a difference to them.
Once you have put together a testimonial it should be posted to your site, to Advisr and to your social media channels so that the time and effort involved pays off. These can be posted several times to reach more viewers.
Simple statistics like the one Josh Ryan has put forward below show your experience, generate trust, give an insight into your day to day and get potential clients thinking. They are quick and easy to do as long as you are taking notice of the patterns you are seeing. You can also google statistics relevant to the point you are looking to make. Just make sure the statistic is from a credible source!
These 11 great ideas for your social media marketing are simple to create, use knowledge and resources you already have and are a great way of gaining cut through on social media. Follow these rules and you'll be increasing your social media visibility in no time:
be positive
be informative
ask your colleagues to share your posts
tag a colleague or business that is relevant to your post.
General Advice Warning: This advice is general and does not take into account your objectives, financial situation or needs. You should consider whether the advice is appropriate for you and your personal circumstances. Before you make any decision about whether to acquire a certain product, you should obtain and read the relevant product disclosure statement.
All information above has been provided by the author.
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