Search for insurance help
Ten marketing presents to make the most of the holiday period
The Christmas and holiday period is a funny time of year. It is either crazy busy, crazy quiet or a bit of both! Businesses often feel neglected at this family time of year. Here's a list of ten presents you can give to your business this year.
1. Have some fun - any business can inject a bit of life into their marketing and even the most corporate can get away with being light hearted over Christmas. How about getting the team to video a Karaoke thank you to send instead of a Christmas card, or gift wrapping all December proposals.
2. Social media never goes on holiday - even when they are on holiday, people will still be surfing the web and using social media. If nothing else, make sure you are monitoring any requests or comments so you don't miss out - or worse, come back to find unhelpful comments have gone viral.
3. Sort out a project - use the holiday time as an opportunity to complete that project you've been meaning to get around to for ages. If you are a service provider, try offering to undertake a project for your client while they are on holiday.
4. Recognise your people - most businesses do give their people some kind of Christmas bonus or gift to say thanks. If you don't, you should. Why not do something different this year like buy a family pass somewhere or even just give people an impromptu half-day shopping afternoon?
5. Thank your business partners and clients personally - sending that typical bland Christmas card with just an illegible signature, or an impersonal e-card, screams, "I really don't care about you much". If you are going to buy cards/presents, make the effort to personalise them properly - you could even use your own handwriting!
6. Catch up for a coffee or a beer - while many people are away, there are still lots of us who are still working. With less phone calls and emails flying around, often people have more time for a physical catch up.
7. Do some planning - time away from the business is perfect for working 'on' the business rather than 'in' the business. Sitting on a sunny veranda with a beer in one hand and a pen and paper in the other can be remarkably fruitful - or by an open fire in the Northern Hemisphere. Don't forget to drink responsibly though!
8. Make a seasonal offer - that isn't just a typical holiday sale. How about delivering an ice cream to everyone in the office for a purchase? If it's a big account, get an ice cream van to turn up!
9. Gear up for February - everyone comes back to work with a nasty bump after the holiday period. Prepare your next sales campaign, so you are ready to push the button, as soon as your prospects are back, will put you a sleigh ride ahead of your competitors.
Cyber Liability Insurance is designed to help protect you from claims and support your profitability in the event of a cyber breach or attack.
Public Liability insurance is there to provide protection if someone makes a claim against the insured, the business or its employees.
A business insurance pack can provide cover for your business premises and contents, against loss, damage, theft or financial loss from an insured interruption to the business.
9. Gear up for February - everyone comes back to work with a nasty bump after the holiday period. Prepare your next sales campaign, so you are ready to push the button, as soon as your prospects are back, will put you a sleigh ride ahead of your competitors.
10. Take some time off - if you are one of those business people who never stops working, treat yourself. Recharging the batteries will help reinvigorate you for the New Year ahead.
Above all I hope you, your loved ones, and your business have a safe and happy holiday! And by the way there are free ice creams for any new Hillster Marketing clients in December - no matter where you live!
General Advice Warning: This advice is general and does not take into account your objectives, financial situation or needs. You should consider whether the advice is appropriate for you and your personal circumstances. Before you make any decision about whether to acquire a certain product, you should obtain and read the relevant product disclosure statement.
All information above has been provided by the author.
All information above has been provided by the author.
Nick Hill, Hillster Marketing
Log in with Google
