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How to remarket your business

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When you market your products or services to consumers, your goal is to make a sale and promote your business. We all know that this doesn’t always happen, particularly not on the first exposure to your business. This is where remarketing comes into the picture, because it’s a strategy that can help move consumers over the line, convert and make a purchase.

How can remarketing help increase conversions?

Attracting customers is an expensive business which is why remarketing to consumers who have shown an interest in your brand is such a cost-effective and successful strategy. This success is mostly due to being repeatedly exposed to your services or products. In fact, remarketing keeps interested shoppers engaged with your products or services, increasing brand awareness and conversions, and even attracting customers away from the competition.

Steps to remarket your brand successfully

Remarketing usually involves showing online ads to people as they search the internet (for example Google, YouTube or Facebook Ads), but in many instances it can also include email campaigns. However, for your remarketing campaigns to be successful, you need to follow certain steps. These steps include knowing your audience, creating compelling messages, generating opportunities for upsells and testing your results.

1. Knowing your audience

Since your customers are not all the same, showing them the same ads or sending them the same emails is unlikely to give you the required results. This is where knowing your audience comes in handy, because you can design specific ads to target set groups of people. This is called audience segmentation and helps to create remarketing campaigns that are relevant and interesting to these people, increasing the chance of conversions.

2. Creating compelling messages

Whatever channel you use for your ads, you need to create a compelling message with a strong call to action that both engages and encourages interested consumers to convert. Simple and concise messages work best, capturing their attention quickly, particularly if these messages resonate with their pain points. This is why you need to know your audience, so that you can use this information to create captivating messages that stir them to purchase your products or services.

3. Generating opportunities for upsells

When your remarketing campaigns create conversions, you are presented with an opportunity to double down and create even more sales. It’s at this point that you can guide their attention to other products or services that complement or upgrade their purchase. For example, a hotel can upsell spa treatments every time a consumer books a room, auto showrooms can upsell car accessories with every sale of a car, online health stores can upsell subscriptions for products and a clothing store can offer free shipping for purchases over $100. All of these are upsells that increase sales, revenue and help to remarket your brand.

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4. Testing your results

Any marketing campaign is only as good as its results. This means that you need to measure the results from each campaign so that you know what is and isn’t working. If some campaigns are not giving the results you expect, then A/B testing can help to improve the ads and make the most out of your remarketing efforts.

With a little work and some creativity, these four steps will help create successful remarketing campaigns for your business. To ensure the further success of your business, don’t forget that you need the right type of insurances and talk to a professional insurance adviser today.

General Advice Warning: This advice is general and does not take into account your objectives, financial situation or needs. You should consider whether the advice is appropriate for you and your personal circumstances. Before you make any decision about whether to acquire a certain product, you should obtain and read the relevant product disclosure statement.

Clear Insurance Pty Ltd. ABN. 41 601 916 689. AFSL No. 548953.

Marketing

General Advice Warning: This advice is general and does not take into account your objectives, financial situation or needs. You should consider whether the advice is appropriate for you and your personal circumstances. Before you make any decision about whether to acquire a certain product, you should obtain and read the relevant product disclosure statement.

All information above has been provided by the author.

Lisa Carter, Clear Insurance, ABN 41601916689, AFSL 548953

This article originally appeared on Insurance Advisernet Website and has been published here with permission.