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Advisr is the Fastest Growing Insurance Brokerage Website in Australia

Advisr is the fastest growing website in Australia focused purely on Insurance Brokers.
New data out shows that Advisr continues to expand our reach and audience and is now the fastest-growing website in Australia focused purely on insurance brokers and brokerages. The data shows that Advisr has both a large audience and is growing quickly
Insights from the Data
  • Major brokerages dominate the total audience reached (AON, AJG, Steadfast collectively attract the largest audience at 38% or around 200k visitors per annum). However, their SEO traffic is growing more slowly at just 1.2% per month compared to the total report average of 7.5%

  • Advisr's market share increased from 4.7% to 8.9% (July 2019 vs June 2020)

  • Steadfast's market share grew from 10% to 11.6%

  • Findex, (focused across multiple services beyond insurance brokering) has seen impressive growth, with their audience up 5x during the past 12 months.

  • Brokerages and networks with a smaller total audience (Aviso, Adroit, McLardy McShane and CBN), have strong growth rates of around 20% per month, however, are coming off a smaller base - total collective audiences of 9500 people or 1.8% of the total sample.
Insights about Advisr's growth:
  • Advisr's SEO audience grew ~150% in the past 12 months.

  • Advisr's average monthly growth rate is 9.3% which is above the report average of 7.53%

  • Advisr's growth is accelerating - Since launching the new Advisr platform in early 2020, Advisr's audience is up 51% in the past quarter.

  • Advisr attracts a big audience and is growing quickly.

  • Advisr's SEO audience (34,000) is 2x the size of NIBA's Need A Broker (16,000).
AR Network Insights
Insights below include data from Insurance House, Insurance Advisernet, Ausure, MGA, Resilium, PSC Connect and CBN.
  • AR Networks are growing slightly slower at 5.3% per month, compared to the report market average of 7.5%

  • Insurance House (30,100) and Insurance Advisernet (17,200) reach a combined 47,300 or 9.2% of the total audience. However, their growth is slower than other AR networks at 3.2% per month. 

  • CBN is growing relatively quickly at 13% per month but is coming off a low base, reaching 3200 people in the past 12 months or 0.6% of the total audience.

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Interactive Report Data
The data below is interactive.
Click the dropdown "Company" at the top left-hand side of the report and check or uncheck the brokerages and networks you'd like to look at specifically. 
The data below is interactive.
Click the dropdown "Company" at the top left-hand side of the report and check or uncheck the brokerages and networks you'd like to look at specifically.
Note: For the bubble chart below, the size of the bubble represents the total audience size (so the bigger the bubble the bigger their SEO audience), the position of the bubble represents their average monthly growth rate (so the higher up on the vertical axis, the faster the monthly growth rate).  
What Is SEO
SEO is search engine optimisation. SEO refers to audiences or customers that are acquired organically through marketing via Google. 
Having an Advisr Profile is a key way to help you dominate Google for your personal and corporate insurance broking brand.
Quick tip: The best and simplest thing you can do to improve your insurance broking website's SEO performance is to share great content onto Advisr and feature your brokers on Advisr. 
Where does the report data come from?
Data has been taken from Neil Patel is a leading digital marketing expert based in New York.
Can I have my data included in the report? 
Yes, we will be updating this data in the future and if you'd like your brokerage or network to be included to see how you compare, reach out and we can add you in -
General Advice Warning: This advice is general and does not take into account your objectives, financial situation or needs. You should consider whether the advice is appropriate for you and your personal circumstances. Before you make any decision about whether to acquire a certain product, you should obtain and read the relevant product disclosure statement.

All information above has been provided by the author.

Andy Jamieson, ABN 17 613 588 266

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