Why we created Advisr
Insurance is changing.
Some say that insurance brokers will disappear. I believe that bad insurance brokers will disappear and that those good insurance brokers, those that truly add value to their customers, will become even more valuable in our increasingly complex business world. Right now, if you are in business, finding a good insurance broker is more vital than ever. So it makes sense that now is the right time for Advisr; it's why thousands of customers are already coming to find and connect with an insurance broker they can trust. Below are three specific trends that outline why Advisr is needed now.
People want to find financial service providers they can trust. That is why trusted personal referrals are such a powerful source of new business for financial service providers. We do it all the time already. We want referrals to professionals where people have had a good experience, in the hope that we will have the same good experience. People's trust in personal referrals is pretty high, yet people still gain an increased level of comfort when they can validate a referral through an independent online platform that collates reviews from multiple customers. It rounds out the picture for them. The value of verified independent online reviews only continues to climb. On Advisr, we know that insurance brokers with customer reviews are seen up to 25x more than insurance brokers without a customer review. Customers want to know how others found working with an insurance broker before they engage directly. If you're an insurance broker and you want to win new customers, start building public and independent customer reviews. Start today.
Insurance brokers need to continue to engage and attract customers to grow their brokerage. However, acquiring customers via digital marketing is complex and expensive (more on this below). So what are insurance brokers to do? To remain competitive and grow your business and career, you need to have a strong online presence. A strong online presence is an essential part of doing business in our modern digital world. Within the insurance industry, major insurers are increasingly looking to go direct to the customer and reduce their distribution and reliance on insurance brokers. This trend can make it hard for business owners to know what they really need and where to seek independent advice to guide them. Currently, $17bn of $37bn in general insurance premiums in Australia are sold via an Insurance Broker. So for Insurance Brokers, maintaining their market share is a critical challenge they face.
Digital offerings promise simplicity, but often really deliver complexity. For brokers, building and maintaining business websites, running marketing campaigns across Google, Facebook, LinkedIn, creating content; with pictures and now video as "must haves" and social media trends, changes and new channels. Sometimes it can all feel too much. Especially for a mid-sized insurance brokerage with staff who are busy being experts in insurance. We know that to be able to stay on top of what is required and the changes needed, these days, you need to become a digital marketing and IT expert and that in and of itself is a full-time job. In fact, it is where the roots of Advisr sprang from, with my 20 years of digital marketing experience supporting financial service providers to understand, capitalise on and maximise the digital opportunities in front of them. Now technology has come together in such a way that professionals are comfortable utilising platform-based models like Advisr to reduce the complexity they've faced and deliver the ease that digitisation has always promised. Advisr is highly scalable, highly targeted and highly focused on enabling brokers to do what they do best, which is connecting and servicing clients who need help with their insurance.
The Advisr Process: Platform + Service
We've built Advisr to be simple and intuitive. Advisr enables people to find and connect with an insurance broker they can trust. We're going deep into the intermediated insurance vertical. Highlighting insurance brokers and their expertise, giving them a place to share their knowledge and reach an audience who are looking for insurance insights. Advisr enables brokers to post content about the areas where they are an expert. Why share content on Advisr? Well, sharing content is a key way to gain exposure with new customers, build trust quickly and win new clients. If you're an insurance broker, then now is the time to start posting on Advisr. In Feb 2019, brokers posted over 100 articles on Advisr, generating tens of thousands of views by customers, and we are just getting started.
What can you expect when you engage with Advisr?
Brokers follow a process for engaging and getting active on Advisr. So you know what is happening next, here is The Advisr Process. The Advisr Process includes both our self-service platform and the professional services that can be added on top when you want a little bit more support. If you want to know how to maximise your exposure on Advisr - reach out and drop me a line - firstname.lastname@example.org. Our team can help assist you in optimising your profile and maximising your customer reach. We look forward to enabling you to reach and connect with customers who are looking for you.
Advisr does not provide advice and does not hold a financial service license (AFSL). All information above has been provided by Andy Jamieson.