Advisr 2022 Year In Review
2022 was a fantastic year at Advisr.
Advisr attracted a record customer audience, and delivered the most successful Advisr Awards ever, all whilst undertaking a complete refresh of the underlying technology. Sprinkle in some international travel to various Insurtech Connect conferences, a finalist nomination for the ANZIIF Insurtech of the Year and incredible new product features. 2022 was a fantastic year for Advisr.
More people than ever come to Advisr in 2022 to find and connect with an insurance broker. Our growth has continued to accelerate since 2018 and is now 2.5x larger than when Advisr started.
How do people find Advisr?
Advisr has lots of smart digital marketing baked into the platform that helps people find and connect with you quickly and easily. Advisr helps you and your content to be found in Google, right when customers are looking for you.
Advisr appeared prominently in over 50% more Google search results than we did in 2021. The easiest way to improve your SEO is to do more on Advisr.
Cyber Liability Insurance is designed to help protect you from claims and support your profitability in the event of a cyber breach or attack.
Public Liability insurance is there to provide protection if someone makes a claim against the insured, the business or its employees.
A business insurance pack can provide cover for your business premises and contents, against loss, damage, theft or financial loss from an insured interruption to the business.
Customers are leaving more customer reviews than ever before!
Who buys anything these days without searching for and reading customer reviews? Engaging with an insurance broker is no different. This year Advisr helped enable brokers to generate a staggering volume of customer reviews. Customer reviews on Advisr increased by over 400% in 2022. Have you started building customer reviews yet?
Why insurance brokers are building customer reviews
- Customer reviews set you apart (especially from those that don’t have any!)
- Customer reviews build trust online - people trust them!
- Customer reviews lift referral business conversion rates
- Advisr customer reviews make gold stars appear under your name when people Google you! Who doesn't want that?
Brokers are generating and sharing original content
In 2022, we moved past the milestone of 1000 pieces of long-form insurance-related content being posted. In addition, the ability to reference back to your original source created additional value (SEO backlinks) and increased distribution. Brokers have realised that if they are producing content marketing material, it makes smart business sense to post it to Advisr.
More and more brokers are joining and activating on Advisr
We welcomed lots of insurance brokers, ARs and insurance brokerages to Advisr, including the following new faces
Advisr Jobs
In a tight market where talent makes all the difference, we hear how useful Advisr is to those looking to find and attract great talent (hi insurance recruiters!). In addition, we hear from insurance brokers how having a great Advisr profile helps them receive many inbound job opportunities. Of course, it does right!
Advisr Jobs, the dedicated place to find insurance-related roles and opportunities continues to grow. Since launching over 250+ jobs have been posted and Advisr Jobs have been viewed over 25,000+ times.
Advisr made available many new features
Improved social sharing - reviews and awards
Improved and enhanced! With even more options to enable you to personalise what you share on social media. Looking professional has never been easier. Now you can choose from seasonal background graphics to personalise your customer reviews and create great social media content quickly and easily.
Claimable content
Utilise content provided by your network and personalise it with your name and face. Giving you compliant and credible content that you can select to reach your audience.
Responsiveness Indicator
Customers want to engage with brokers quickly. Advisr now highlights how responsive you are to customers, helping to set their expectations and lift your responsiveness. Customers can see if you respond in minutes, hours, or days.
SMS notifications
In 2022, brokers phones are buzzing when customer enquiries come through and brokers are sharing how helpful it is to not miss the new lead. SMS notifications also occur when customer reviews are received. Helping you to respond quickly and share your latest review.
Social Media reporting
When you share content from Advisr onto other social media channels, you can now see how this content performed. How many likes, clicks and comments did your content generate? Enabling you to compare different content and optimise based on our goals and objectives.
Advisr Awards
The Advisr Awards attracted a record number of nominations and wide industry participation. Thanks again to all those who participated and congratulations to the finalists and winners.
New to Advisr Awards in 2022 were the People’s Choice and Fast Starter awards. Both awards were a hit! Generating thousands of votes from the public and fierce competition between eager brokers keen to be crowned. In addition, those eager brokers utilised the Advisr Awards as a way to turbocharge their customer review generation.
Launched AdvisrME
AdvisrME is a completely new technology back end that powers Advisr and is available being used by other people-based marketplaces beyond Advisr. In mid-2022, Advisr transitioned from our existing technology stack to the new AdvisrME platform. AdvisrME brings with it vast improvements and the transition of Advisr went off without a hitch and without any downtime.
In addition, AdvisrME was recognised by ANZIIF as Finalist Insurtech of the Year 2022
Improve your Find a Broker in 2023
If you’d like your network or group of branches to have a much better Find a Broker experience (think everything that Advisr can do, but just with your people), then AdvisrME is what you need. Watch this space for updates as AdvisrME rolls out across the Australia and International Markets in 2023.
International Travel and Conferences were back!
Attended ITC Singapore / ITC Las Vegas
Insurance Business Insurance TechFest
General Advice Warning: This advice is general and does not take into account your objectives, financial situation or needs. You should consider whether the advice is appropriate for you and your personal circumstances. Before you make any decision about whether to acquire a certain product, you should obtain and read the relevant product disclosure statement.
All information above has been provided by the author.
All information above has been provided by the author.
Andy Jamieson, ABN 17 613 588 266
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