5-Point Checklist to refresh your Advisr Profiles and Social to ensure you Kick Off 2024

5-Point Checklist to refresh your Advisr Profiles and Social to ensure you Kick Off 2024

1. Visual Audit & Revamp:

  • Profile Pictures: Update team member profile pictures with high-quality, recent headshots that portray professionalism and personality.

  • Cover Photos: Refresh cover photos to reflect the updated company brand, focus areas, or recent achievements.

  • Content Imagery: Utilise a consistent visual style for all posts, showcasing diverse team members and workplace culture.

2. Job Title & Contact Accuracy:

  • Review and update all job titles. Ensure titles accurately reflect current responsibilities and align with industry standards.

  • Double-check contact information. Verify phone numbers, email addresses, and any external links for accuracy and accessibility.

3. Highlight Achievements & Credentials:

  • Feature new awards, certifications, and accomplishments. Create dedicated posts or highlight wins within existing content.

  • Update team member bios. Include relevant credentials, expertise, and areas of interest.

4. Shift Your Focus:

  • Define your new focus areas. Clearly communicate the current priorities, focus insurance lines, key client industries and areas of specialisation.

  • Adapt content to match the new focus. Tailor existing content and create new posts that showcase expertise and relevance in the targeted areas.

Cyber Liability Insurance is designed to help protect you from claims and support your profitability in the event of a cyber breach or attack.

Public Liability insurance is there to provide protection if someone makes a claim against the insured, the business or its employees.

A business insurance pack can provide cover for your business premises and contents, against loss, damage, theft or financial loss from an insured interruption to the business.

5. Content Freshness & Engagement:

  • Brainstorm fresh and engaging content ideas. Mix formats like behind-the-scenes glimpses, industry insights, team member spotlights, and interactive polls or questions.

  • Maintain a consistent posting schedule. Plan and schedule content in advance to ensure regular audience engagement.

  • Respond to comments and messages promptly. Foster a sense of community and interaction with your audience.


Consider video content. Leverage the power of video for team introductions, thought leadership pieces or company culture highlights.

  • Incorporate relevant hashtags. Research and utilise industry-specific hashtags to increase discoverability.

  • Track and analyse performance. Monitor engagement metrics and adapt your strategy based on the data.

This is a flexible checklist. Tailor it to your specific needs and brand identity. By applying these points diligently, your team can build a dynamic, informative, and engaging social media presence that reflects your current successes and future aspirations.

Need more help? Reach out to the Advisr team to kick start your digital marketing in 2024 - Digital Marketing Services for Insurance Brokers.

General Advice Warning: This advice is general and does not take into account your objectives, financial situation or needs. You should consider whether the advice is appropriate for you and your personal circumstances. Before you make any decision about whether to acquire a certain product, you should obtain and read the relevant product disclosure statement.

All information above has been provided by the author.

Advisr, ABN 17 613 588 266

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