7 things to avoid for a professional profile photo

By Anna Chatburn    November 22, 2018

The importance of a good quality professional photo can’t be underplayed. Potential customers often see you for the first time online, and first impressions count! Having a good profile photo on professional websites (such as your company website, Advisr profile, LinkedIn and Yellow Pages) helps people to identify you when you meet, puts a face behind the name so people can picture you, and adds trust and credibility.

Simply having a profile photo on a professional network results in up to 21x more profile views and 9x more connection requests. (according to LinkedIn Statistics)

Are you an insurance broker?

If you don’t yet have an Advisr profile, or your profile is incomplete then log in and udpate it today – be sure to add a professional profile photo.

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The tips below will help you decide whether it’s time for a new profile picture, and give some examples of the type of photos to avoid.

1. Wear professional clothes

It goes without saying that you should plan the day before and wear something professional and smart. This all depends on your own personal brand of course – if your usual sense of style is bright and funky then go for that, otherwise neutral colours are an easy bet.

2. Hair and makeup

Make sure your face isn’t shiny. If you wear makeup make sure you don’t overdo it, unless you’re in the fashion industry! Wearing your hair as it usually is will mean people are more likely to recognise you. And of course, make sure it’s neat and brushed. Avoid excessive jewellery if you wear it as it can be distracting.

3. Use a high resolution photo

Nothing shouts unprofessional like a blurry pixelated photo. Make sure you choose one that’s crisp and clear. Ideally well-lit and professionally shot.

4. No sunglasses or a hats

Remember that people need to be able to recognise you when they meet you, so seeing your eyes and whole face is important.

5. Professional not social setting

Steer clear of pictures from weddings, nights out or holidays! You might love that photo of you, but remember, it’s not professional.

6. Positioning is important

Make sure you’re facing the camera. Professional photographers will often get you to position your body slightly to one side, but with your face facing forward.

7. Lighting should be direct, bright and consistent

Avoid taking your photo in low lighting or where the light casts strong shadows on your face. Shadows can make it difficult to see your face clearly and don’t look professional.


In today’s climate of mistrust in the insurance industry it’s more important than ever to ensure your online profile photos look professional, friendly and trustworthy. People buy from people and build trust with those they recognise.

If you’re an insurance broker, make sure your Advisr profile includes your friendly, professional inviting face:

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