Meet a broker: Abbie Wilson

By Anna Chatburn    May 28, 2019

Abbie Wilson is a Partner at Reliance Partners Horsham. Advisr chatted to Abbie about her experience as a broker, and how she uses online channels to educate and engage with clients.

How can business owners benefit from working with an insurance broker?

Business owners can only ever benefit from engaging a qualified broker.

Whether you operate a business or have a mortgage on your home you have a lot to lose if things go wrong.

Buying insurance online is not a smart business decision. We hear many insurance horror stories due to media outlets only sharing what will increase their own ratings. These are generally from cases where due care and attention wasn’t given to ensuring coverage was adequate for the particular scenario, and this can easily happen without expert advice and a professional eye for detail. But we don’t hear the positive stories of financial disasters being averted by adequate coverage, where clients were made aware of requirements and risks from a trusted expert, and saved hundreds of thousands of dollars in lost revenue and costs.

By engaging a broker you know they act in the best interest & on behalf of the client.

They develop a policy specific to the clients needs.

It is important to remember to prioritise the right cover before price, and if you review correctly with a broker you know the premium is correct.

What do you love about being an insurance broker?

I’ve always wanted a career that helps others where each task is different.

All my clients have very different and unique requirements.

The challenge to find the most adequate cover can be the most rewarding.

Finding a solution to my client’s problems is all part of my daily role.

How do you go above and beyond as a broker? (eg personalised service, sharing info online)

I will always put my clients first and I do this by putting myself in their shoes. I always ask myself, “If that was me, what would I expect?”

I believe I am a strong advocate for all my clients and clients need this especially during the hardening market and difficult economic & climate conditions for some clients. I will stand up for my clients until we achieve the desired outcome in which the client has adequate cover.

I aim to further educate by sharing simple easy to understand tips and articles across my social media platforms.

What has been your experience of marketing your services online?

Everybody is online & we all use Social Media like a phone book. If you’re not on it you and your business are missing out on the golden ticket.

I use LinkedIn daily and have formed very strong networking connections over the years. LinkedIn is not the platform to sell, yet to share tips and industry insights.  

Facebook & Instagram are also valuable to help brand your business and again you can find the perfect connections that can indeed convert to loyal clients.

I have recently connected with Advisr and feel this is a perfect platform to engage professionals and those that need further guidance about their insurance requirements. The ability to share articles makes the process stress-free.

All social platforms have enabled me to convert connections to loyal clients.

The main key to social media is: Be Yourself, Be Real. So you must share your personal side.

People do business with people, not brands.

Do you have a particular focus area of expertise?

My core expertise lies in small and medium enterprises in all industries. I enjoy the rural sector as it has its own challenges and it pushes me as a broker to strive for better solutions.

Why did you choose the rural sector as your industry focus area?

Without Farmers Australia has nothing. People need to realise supermarkets do not grow our vegetables or make our milk. Our hard working farmers are out there 24/7 and they have so much knowledge – we all can learn from them.

There are so many different sectors within the Agriculture sector so it’s always a solid leading platform for me to expand my own knowledge and then have the ability to further tailor the right policy for each and every farmer.

Which skills are most important for an insurance broker to succeed in today’s market?

– ongoing education

– effective networking with industry peers

– learning more about clients’ business to assist in understanding their needs

– getting out there, being seen, being heard.

What makes an ideal client and why?

Everyone is an ideal client if you communicate with them effectively. It’s all about being approachable and contactable.

What areas of insurance should people be aware of over the next 12 months?

With the hardening market every single aspect of a policy should be reviewed and seriously considered.

The ability to negotiate terms, conditions and premiums with the underwriters is getting harder if there’s is an ability at all.

Simple claims are now turning very complex so it is vital to ensure all bases are covered before a policy is bound.

To speak to Abbie about your insurance needs get in touch today.

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