The journey from passion to profitable online business
New technology means it’s never been easier to turn a passion into a fully-fledged online business, as Kelly Baker, Founder of The Beauty Insider can attest. We spoke to Kelly about taking the plunge and the steps she’s taken to protect herself along the way.
A few minutes scrolling through your Instagram feed or a quick search for ‘wellness’ online and you’ll find hundreds of blogger accounts offering tips and advice.
The truth is, it has never been easier to take a passion like fitness, wellbeing or beauty and turn it into a real, money-making business with millions of dedicated fans and followers. Free social media platforms and DIY websites mean it is achievable for anyone to establish an online presence – but just because your business is based in the cloud, doesn’t mean you can forget about having the right insurance in place.
Being an entrepreneur always comes with inherent risks, especially if your small business is your primary source of income. You need to be smart and make sure you’re protected. We spoke to Kelly Baker, Beauty Director and Founder of The Beauty Insider, to get some top tips for bloggers looking to keep themselves covered:
Protect your health (and your income). If you’re working for yourself, you don’t have the luxury of paid sick leave. A couple of weeks out of action could see you struggling for cash, so considering health insurance and income protection or total disability insurance will make sure you’re covered should anything go wrong. Kelly says, “I also have life insurance as I’ve got two little ones. Knowing they would be OK if anything happened to me is a load off my mind.”
Think about your liability. Operating on a public forum can win you fans and earn you critics. General liability insurance will make sure you’re protected against things like libel and copyright infringement.
“It might sound extreme,” says Kelly, “but there is always a risk that a client might take offence at something you produce and decide to take legal action. In that case, professional liability insurance will cover you.”
Whose data do you have? If your site stores user data like email addresses or fitness data, you need to make sure you treat it with care and have proper protection in place. Check that your insurance package will protect you if your site security is breached.
Consider what tools you need to keep your business going. If you’re running an online business, your phone, laptop or tablet are probably crucial to keeping your business up and running. Make sure your assets are protected in case of loss or theft so you can maintain a seamless online presence and keep your clients happy.
“I firmly believe my business will only go from strength to strength – but I’m smart enough to know that things can and do happen, and I want to be prepared,” says Kelly. “If I’m ever fretting over what I would do if things didn’t work out as planned, I remind myself of the insurance policies I’ve taken out and it sets my mind at ease.”
Finding the right insurance for a growing business can be confusing. Find the right insurance broker to help.
Byron McPherson, CPRS Insurance
Byron McPherson is a successful Melbourne-based Insurance Broker with CPRS Insurance. Advisr spoke to Byron about his experience being a Professional Indemnity insurance specialist and his insights into being a customer-focussed insurance broker who goes that extra mile.
What do you love about being an insurance broker?
I really love working with my clients and prospects to come up with practical insurance solutions to address their concerns, that help them to run their businesses effectively without having to worry about risks.
What insurance lines are your core areas of expertise? Core areas you service?
I specialise in Professional Indemnity insurance products for anyone who gives independent advice for a fee. Currently, a number of professions are struggling to find cost effective Professional Indemnity insurance. Over many years I have built up strong insurer relationships around the world, these relationships enable me to provide various solutions many other brokers are unable to. I also offer a range of general insurance product options to ensure the clients are fully covered.
What is the most unusual request you’ve had?
Only the other day I had a prospect approach me for Professional Indemnity insurance for a digital diagnostics consultant! I did have to look up what this entailed, as I did think I had heard of just about every profession, but this was new….
Who knew there’s so much we can learn from machines! For those who want to know, simply put, digital diagnostics is the technology that will make it possible to deliver a remote diagnosis, particularly in the medical sector.
What makes an ideal client and why?
Right now, I’m seeing two types of client in particular asking for my help. Firstly, people who are jumping out of paid employment and contracting back to large corporations. These contractors, no matter what field, often need to have Professional Indemnity and Public Liability Insurance in place as part of the contract. Secondly, professional services organisations that have just found out their insurance renewal terms have changed dramatically.
When have you gone above and beyond for a client?
One of my clients was applying for a specific AFSL (Australian Financial Services License) and needed quite a number of wording customisations to cover the unusual financial services they were offering. This involved numerous meetings and emails with their compliance lawyers to get the cover exactly right first time for the application with ASIC. If their initial application had been rejected, it would have likely led to a 6 month delay in being able to kick their business off.
Why should someone consider using an Insurance Broker?
These insurances are complex products and clients have complex evolving needs which are best managed by a professional insurance broker. It really is the best way to get the best possible result.
What areas of insurance should people be aware of over the next 12 mths?
The insurance cycle is most certainly changing and insurers are looking to pass on the increased costs of claims in virtually all insurance classes, especially Professional Indemnity. A professional and competent insurance broker will work closely with you to mitigate these increases, by presenting your risk profile in the most positive light to the insurance market.
If you have any questions about Professional Indemnity insurance then feel free to reach out to Byron McPherson.
Professional Indemnity is a hot topic in insurance circles and businesses need to pay attention. A number of insurers have stopped providing the insurance, changed their small print and significantly raised prices.
Here are 5 things you need to know:
1) PI – does not mean Magnum PI!
In insurance it means Professional Indemnity and its designed to cover financial damage caused from negligence, error or omission, misstatement or misrepresentation arising out of a professional service. Public liability insurance does not cover any advice you give – it covers physical damage.
2) Who needs it?
Anyone selling their skills and specialist knowledge based on their qualifications or historic experience. For example, consultants, designers, engineers, IT services, intermediaries and advisors.
3) Its more than insurance for your mistakes
It can also defend you should your client accuse you of a mistake (even if its unfounded), cover you for accidentally releasing confidential information, saying something deemed defamatory and the unintentional use of third party images.
4) You are still liable even if you didn’t charge for the advice
It doesn’t matter whether you charge a fee or offer some friendly free advice. Professionals owe clients a duty of care and if something bad happens, there could be a claim.
5) Watch out if you are in design and construction.
Some insurers are changing policy exclusions. These could lead to you be liable for cladding claims from work you’ve done in the past 15 years!
Connect with Penny Collins today to learn more.
Call us at Capital Mutual Insurance Brokers and we will walk you through what all this means for you and help you every step of the way.
Unintended consequences of Royal Commission creates an insurance ‘Perfect Storm’ for financial service advice firms
The Royal Commission into banking and financial services misconduct has savaged the reputation of the financial advice sector. It is not just brand image that is suffering. Any firm directly involved in the provision of financial services advice to the big banks or industry superannuation funds under contract will be in for a rude surprise when their annual Professional Indemnity Insurance rolls around for renewal.
I have spent most of my career providing insurance solutions to professional people. We are currently seeing a perfect storm for financial advice firms. Virtually all the specialised insurance underwriters in this space are withdrawing their capacity or sitting on the sidelines in direct response to the intense media scrutiny of the more shocking examples of misconduct being aired at the recent Royal Commission hearings.
Fortunately, I have been able to work closely with my longstanding insurance partners and clients to help them work through this difficult period. In addition to drawing on long standing underwriter relationships, I am working with my clients to:
· Ensure that their comprehensive renewal proposals are submitted to underwriters well in advance
· Any additional information is put together in a well-considered manner
This helps pre-empt any concerns that may arise, during what have become delicate and rigorous renewal negotiations.
If renewing your insurance is proving a challenge, message me and I will help you find a solution.
Connect with Byron today to learn more.
The Indemnity limit needs to be sufficient to meet the size of a future claim
To determine if an indemnity limit will be sufficient to cover a future claim, consider the following:
- All potential claims that might be brought today or in the future arising from your professional services.
- The likelihood that claims will not be finalised during the current policy period. Litigants have substantial time to commence proceedings. All jurisdictions have enacted various Limitations of Actions statutes that prescribe the time in which an action can be commenced against an insured. Generally, the time allowed to bring an action is six years and this period begins at the point the damage is discovered. Damage may not be discovered for several years. Asbestosis and concrete cancer are examples of latent defect or damage, where the claims are brought many years after the completion of the initial contract but within six years of discovery of the damage. In certain circumstances the limitation period can be longer, for example in cases of bodily injury, particularly where a person is considered to be a minor, i.e. under 18 years, additional time to bring the action can be allowed.
- Estimate the worst possible outcome that could result should the advice given or services rendered prove to be negligent. Whilst the insured’s largest contract or estimated future earnings can act as indicator of their exposure to loss, it may be grossly misleading. For example, an insured, a building surveyor, took out a PI policy with a sum insured of $1 million. The sum insured was based upon his largest contact involving the certification of a building with a value of $1 million. Unfortunately, a young man fell over the building’s handrail, as a consequence of which he was rendered a paraplegic. The building surveyor was sued on the grounds that he had negligently certified that the handrail met the statutory minimum height requirement when, in fact, it did not. The Plaintiff sought damages of $6 million against the surveyor, therefore the insured was substantially under insured.
- Contemplate the type of clientele you have or who you are working for. If you are a consultant or sole contractor a large company won’t hesitate to sue you if you are the cause of a claim. You may feel that you are only one ‘link in the chain’, but your portion of a settlement may indeed by sizeable.
- Consider how many people may be relying on your advice. This is particularly important for financial service providers who may be providing advice for one financial product; the product will then have numerous clients. Numerous clients utilising the one product can equate to multiple claims if the advice on that product is repeatedly incorrect. The policy limit needs to be large enough to respond to the total number of claims within a year and have sufficient reinstatements as required;
- Projecting potential quantum of damages into the future. Increased court interest rates, inflation fluctuations, increased hourly legal representation costs, decisions of courts relating to how damages are calculated, e.g. compound as against simple interest, etc, and unforeseen Acts of Parliament, all impact on the level of damages.
The Indemnity limit needs to be sufficient to cover claims from past activities
In addition to considering your current and future liability, it is also essential to consider potential claims from past activities that arose from work within the retroactive period stated in the policy. The retroactive date is the date after which acts, errors or omissions of the Insured are covered. If the policy has an unlimited retroactive date, the policy cover will be available for any claim that comes within the terms and conditions of the policy, however far back in the past the event giving rise to the claim may have occurred. If the policy sets the retroactive date, then any claim must arise out of an event which occurs after that retroactive date. The policy limit must be sufficient to cover a claim arising from work completed in the past, as well as in the future. Before reducing your Indemnity in the future it is important to consider the possibility of any potential liabilities arising from past activities.
For example, an insured architect was involved in a multi-storey office construction, valued at $20 million. For the period of the contract, the insured took out a PI policy with a sum insured of $30 million with an unlimited retroactive date. On completion of the above project when his practice reverted to domestic and small-to-medium commercial projects, the insured reduced the sum insured on his PI policy to $2 million. Subsequently, the insured was served with legal proceedings in relation to his work on the $20 million project, in which the damages claimed were $10 million for losses allegedly said to have resulted from his negligence. The current $2 million policy applied to the claim.
The need to determine how the policy treats the payment of legal defence costs
The Professional Indemnity Insurance limit needs to be enough to encompass the dollar value of both the claim and the costs in defending it. Consider whether legal costs are ‘inclusive’ or ‘exclusive’ of the indemnity limit in the policy. This affects whether the indemnity limit covers the claim with a separate limit for defence costs or is intended to cover the claim, plus the insured’s defence costs.
You may consider requesting a larger indemnity limit where costs are inclusive of the limit to ensure coverage of the claim and costs. Preferably and where possible you will have legal (defence) costs in addition to the indemnity limit, i.e. exclusive of defence costs.
You should be aware that, if the legal costs and award exceed the sum insured, then the insured will have to meet the difference.
Where costs to resolve the claim exceeds the indemnity limit, most policies require that the defence costs incurred be pro-rated between the insured and the insurer in such a ratio as the indemnity limit to the total amount of the claim. It further provides that any “overpayment” of costs be offset against the limit available to settle the claim, e.g. indemnity limit $1 million, claim settled for $2 million, defence costs incurred $600,000. The ratio of sum insured to the claim settlement is 1 to 2 or 50%. Therefore, in the above example, 50% of the defence costs ($300,000) would be offset against the sum insured. The amount available to satisfy the judgment would be reduced to $700,000 (indemnity limit $1 million, less $300,000).
Other requirements to consider
- Are you part of a specific industry group, scheme, association or have an industry standard that requires you maintain a certain indemnity limit?
- Is there Government legislation that impacts the size of the indemnity limit required?
- Do you have specific contracts in place that require a particular indemnity limit and a set period of time in which it needs to be maintained;
- How much can your reasonably afford to pay for your cover? This will determine the indemnity limit you are able to buy.
These considerations will provide a base from which to set an appropriate indemnity limit and whilst the size of a claim is an unknown factor, hopefully you will have a reasonably suitable indemnity limit in place at the time of claim.
Risk. That four-letter word that strikes fear in the hearts of businesses — or, on the flip-side, a sense of steely resolve and frank excitement for companies who are well-equipped to respond to any situation. For businesses smart enough to think ahead and exercise their foresight with proper coverage, a risk isn’t scary. It’s controlled.
That’s precisely what small business insurance, when done right, can do. The right insurance will:
- Manage risk
- Protect a business
- Support a business during times of critical expansion and growth
What is a small business?
The term ‘small business’ covers a whole host of business formats and types of operations in a range of diverse industries. Just think about it: a family business, a drop-shipping business and lean marketing agencies are all considered small businesses. In other words, ‘small business’ is not a one-size-fits-all.
‘There is no ‘typical’ small business. It is a very diverse sector, covering many different types of business activity. The vast majority (over nine in ten) of Australian businesses are small businesses. They account for 33% of Australia’s GDP, employ over 40% of Australia’s workforce, and pay around 12% of total company tax revenue’ — Kate Carnell, AO Australian Small Business and Family Enterprise Ombudsman
So, it’s fitting that insurance policies vary to suit and serve their businesses needs.
In Australia alone, small businesses are the most popular format and they’re on the rise. Small businesses can be defined as those employing anywhere from one to 19 people.
And, with the rise of the Internet in the decade since then, numbers are up: active businesses have risen from June 2016 to June 2017 by 3.1%.
Clearly, small businesses are a vibrant and necessary part of any economy’s growth. And they’re more than surviving.
What can small business insurance cover?
To get from surviving to thriving, small businesses need to think through a plan of action. And this includes planning for the unexpected.
Small business insurance is exactly what it sounds like: An insurance policy that is tailored specifically to cover small businesses in various niches and industries to protect their assets, their employees, both internally and externally, as well as against legal liabilities.
While products do vary, there are two compulsory forms of business insurance:
Workers’ compensation: Varying by state and territory, workers’ compensation protects employees in the event of an accident or sickness.
Compulsory third party: Again, each of the states and territories has their own CTP but, generally speaking, this is car insurance which covers individuals operating a vehicle for claims made against the individuals, in the event that personal injuries occur from the use of a car.
Furthermore, home-based businesses have their own set of needs, besides the two listed above, including:
- Public liability
- Equipment insurance
- Fire, storm and theft
- Business interruption insurance
- Insurance policies taken out for loss of income due to accident or illness
What does a small business insurance leave out?
There are many aspects of small business insurance that are ‘optional’, in the sense that they only apply to particular business or types of situations that are likely to occur.
These policies are quite common and focus on protecting the assets, revenue, liabilities and employees. A few examples include:
- Property insurance
- Product liability insurance
- Tax audit insurance
- Insurance for deterioration of stock
- Machinery & equipment breakdown insurance
- Goods in transit/property in transit insurance
- Computer and electronic equipment insurance
Why can insurance brokers help you find the right small business insurance policy for you?
Finding a quote for insurance that matches your business is one thing.
Finding a quote for a policy that covers everything that is essential while still honing in on a premium that doesn’t blow the bill, so to speak — well, that’s a different animal altogether.
Finding insurance can be a quite a confusing, tedious and time-consuming task.
Insurance Brokers form an invaluable link from small businesses to the insurance company, bringing both sides into a mutually beneficial package. They can use their expertise and knowledge about a client’s business to find matching policies and bundles that would serve the business best.
It’s the job of a broker to actually choose providers and companies that specialise in or have knowledge about the industry the business operates in.
An insurance broker’s connections and past experience with insurance providers will often also net businesses access to a ‘deal’ or insurance policy that may not have otherwise been available to them.
Industries that need small business insurance
Small business insurance policies can cover all sorts of formats — some of them even quite surprising.
For example, while farms, restaurants and accounting firms are all relatively standard and common small businesses that call for insurance, have you ever thought about backpacker hostels, food trucks, nightclub venues and 24-hour convenience stores?
These are less-frequently considered small business formats that call for insurance and their own specialised policy needs.
Connect with Small Business Insurance Brokers that you can trust. Connect today on Advisr.
Running a business, it’s inevitable that you’ll come across other businesses in your daily dealings. From vendors and clients to manufacturers and suppliers, you’ll realise, every business has their own strengths — and their own challenges.
To offset the so-called challenges and build up their strengths, businesses of various sizes and formats rely on non-formulaic and customisable solutions where they can.
So why should insurance be any different?
What is a business pack?
Do you know what your business needs to be covered for? Chances are, it’s not what you may have anticipated.
As operations are increasingly moving online and going digital, the demands on small businesses as well as the potential directions for their growth have changed.
Expansion and growth now occur in an inevitable shorter cycle. Businesses get off the ground faster.
Essentially, Australia is already a land of entrepreneurs.
In such a climate, a business pack aims to bundle up 12 to 15 of the most common insurance policy ‘products’ a business might need — as they operate locally and expand globally.
Business packs are innovative products intended to provide a broad scope of cover and, therefore, protection. The idea is that the policy remains flexible, customisable and, best of all, competitive.
What can a business pack cover?
Business packs vary and, of course, the suite of products rests in the client’s hands. Areas of cover can include:
- Business interruption
- Burglary and money
- Breakage of glass
- Liability (personal injury or property damage)
- Machinery breakdown
- Employee fraud or dishonesty
- Tax investigation/audits
- General property (such as tools, excluding livestock)
- Electronic equipment
These are standard covers that can be chosen from as part of your business pack insurance.
What can an Insurance business pack leave out?
Now, here’s where it gets a bit tricky. Since it is customisable, a business pack can be tailored to a business’s unique needs. That means, for example, that a technology agency with remote workers might need coverage for glass and electronic equipment but perhaps not burglary and money or business interruption.
On the other hand, a 24-hour convenience store would require burglary and money, glass, electronic equipment, property and employee dishonesty. They might also need business interruption or machinery breakdown.
Some covers vary based on the insurance provider. The above list is quite standard but newer products/policies can include:
- Cyber liability
- Environmental protection
- Public and products liability
- Business ‘special risks’
- Engineering plant risk insurance
- Business pack insurance specifically tailored for ‘tradies’
Why can brokers help you find the right business pack for you?
It’s not only insurance products that vary from company to company. Providers also vary the policy specifics. This means that cover amounts and terms can differ so businesses will have to do a lot of upfront research to find the right policy.
Meanwhile, there are plenty of insurance providers that focus their efforts on a single kind of client, operating in a particular industry. It can be time-consuming to find the right one, particularly if every insurance provider continually advertises the same 12 to 15 covers to choose from.
How can you really figure out if a provider has experience with and expertise in your particular business type?
It’s pretty simple, actually: Leave the heavy lifting to a broker while you focus on what truly matters.
Using an insurance broker to find the right business pack cover for your business is exactly like the process of picking your pack. You’ll be presented with a suite of vetted offers that suit your budget and your business needs.
Businesses can enjoy a tailored approach to both the policy as well as the research that goes into finding that perfect policy match. Brokers help you to not only find that match but to give you multiple options that are well suited to your needs.
Business packs are designed to give businesses flexibility. Brokers help you tap into that flexibility with ease.
Without protection, you may be putting your personal assets at risk.
- If you are offering advice within your profession and a loss is suffered by the third party, you may be held liable
- Often the value in a Professional Indemnity policy is the defence costs
- Insurance companies are able to quickly appoint specialist legal representation with knowledge of your field of expertise.
- Without insurance protection you may be putting your personal assets at risk
- Speak to your broker about the benefits of Professional Indemnity Insurance
Professional indemnity insurance originated from a professional persons duty of care at common law. You may ask, why would I need Professional Indemnity? Justice Kirby pointed out that it is important to ask yourself “Is the advice based on a skilful answer?” In the context of the business as a whole, what is being provided? Where you are offering advice and services within a particular profession and the third party suffers a loss arising out of that advice, you can be held liable for that loss. These causes of action against you would not be covered by a more general liability insurance policy.
Often the value in a professional indemnity policy is the legal defence costs. If the third party alleges your advice was negligence and/ or it caused them a loss, the insurance policy will pay for your legal costs to defend that action, regardless of whether the action is eventually baseless. In addition, the policy will pay for damages awarded against you, which is in effect an amount awarded to the third party to rectify or compensate for the error caused by your business.
Without such insurance protection professional persons put at risk their personal assets, the house and any other assets that you might own. It is often a misconception that the professional can set up a legal entity as a form of protection against this risk. By simply closing down that entity or ensuring it has no assets, this does not prevent the third party from suing you personally for errors caused.
On this basis Professional Indemnity Insurance is essential for asset protection. On numerous occasions a Professional Indemnity policy has saved the professional person from personal bankruptcy and the closure of their business. Whilst you may only charge a fee for services of say $50,000, your advice may result in an error that causes a financial loss of say $2,000,000. A client seeking compensation of this size would have substantial impact on your business’s future, without any reserves or a suitable Professional Indemnity in place. Specialist legal representation is a relief to policy holders in the event of a claim against them as Insurance Companies have a panel of solicitors well versed in Insurance Law and the policy holder’s occupation waiting to defend the Insured party. Finding suitable legal advice independently and within your field of expertise can be both difficult and costly at short notice.
It is professionally prudent to carry Professional Indemnity insurance. To operate without coverage is arguably exposing your clients to unnecessary risk and may deter a client from employing your services. It is not only protection for yourself; it is also protection and a form of risk management for your clients. If you make a professional error, there is an insurance policy to put your client back into a pre loss position, in effect restitution.
It is common for Professional Indemnity policies to cover the principals and the employees of the company. This usually means the policies specifically exclude any cover for sub consultants in their own right. If you are the employer using sub consultants ensure they have their own cover. If you are acting as the sub consultant, check and find out if you are in fact excluded by the employers Professional Indemnity policy. If so you are legally exposed. Your concern is not whether the employer engaging you will sue, the exposure is that their Insurer is certain to sue you if they feel that in any way you contributed to the alleged loss through a subrogation action.
A caution to you, signing contracts can have the potential to impact upon your insurance cover! A common issue we find faced by Contractors is that they are often expect to sign a contract before they are engaged and the contract can be a minefield of onerous terms and conditions placed on them. An important issue to consider is that most Professional Indemnity Insurance policies have an Assumed Liability exclusion. What this means is that if you enter into a contract and hold a third party harmless (i.e. carry their loss or agree to not be able to pursue them for contributory negligence) then you may have just prejudiced your Insurer as they will not be able to take action against this party. This clause allows the Insurer to reduce the cover under your policy by the amount they have been prejudiced by you signing up to these contractual warranties, guarantees or indemnities.
Austbrokers Countrywide can assist clients who have Insurance polices through our office by reviewing their contracts to determine if there are any Insurance and indemnity clauses which may impinge upon or threaten the level of cover under their Professional insurance. Seek professional advice when reviewing contractual exposures. Always aim for contracts to be proportionate in nature, that is, each party will be liable for their own losses and their own negligence.
Professional Indemnity is essential for a business providing advice and professional services. The points outlined above make it clear that it a necessary annual purchase to protect both yourself and clients.