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“online customer reviews are essential for the reputation of local businesses and professionals.”
For insurance brokers, this is a great opportunity to connect with customers, enabling you to quickly build trust through the reviews your customers have provided.
Here are four steps to take to manage your online reviews:
- Connect Digitally: Be present online and know where to look for your customers’ comments online.
- Listen Closely: Actively monitor those sites for reviews and proactively seek to have your customers add to them.
- React Quickly: Strategically respond to the good and the bad before issues can snowball.
- Respond Personally: Engage constructively and publicly with the individuals involved.
How do I deal with a bad review?
Did you know that 30% of people don’t trust reviews when they only see positive reviews. So whilst receiving a bad review doesn’t feel great, enabling it to be shown publicly can enhance the trust people have in the positive reviews you’ve received. In addition, how you deal with public feedback can say a lot to potential new customers as they can imagine themselves in that experiences and how they’d feel about the way you’ve interacted.
The ability to engage with a disgruntled customer is a real sign of strength.
So, how can I gain more positive reviews?
1: Build seeking customer reviews into your process: Try adding a prompt for customers to review you as part of your customer engagement process, and be disciplined to do it with all customers.
2: Be proactive with clients who love you: Ask great customers, for whom you’ve gone above and beyond, to provide a review and make it super easy for them to do so. Then remember to say thanks once they’ve done it.
3: Leave reviews for others: Reciprocity is the feeling that people have when you’ve done something for them and they feel the need to respond or reciprocate. With online reviews, providing a review for your clients can lead them to ask you if they can do likewise. That provides a great opportunity where you can direct them to online sites, like Advisr, where you’d like to leave a review.
So why build customer reviews on Advisr?
Still need to be convinced?
- 92% of customers now read online reviews – that means nearly everyone!
- 88% trust reviews as much as personal recommendations, this has increased from 83% in 2014. The number of people who trust and value online reviews is growing.
- 58% of consumers say that the star rating of a business is the most important consideration. So getting and keeping a good star rating can be very valuable.
So why wait, start building your online profile and reputation, win more business the digital way and reach more customers.
In this Advisr Experts Opinion, Greg Dobrin, of Sureserve Financial Services, discusses the misconceptions surrounding claiming on several insurance policies and the actions you can take to claim across multiple insurance policies.
It is often the case when people have multiple policies they have concerns whether they can claim on each policy.
The general rule here is, if you are insured for it, you can make a claim in the event that the insured incident occurs.
Policy holders can have multiple policies and can claim against multiple policies for a lump sum policy:
- Critical illness
- Total and permanent disability
The exception to this is if one policy has been issued on the condition another policy is to be cancelled. Income protection insurance (where the benefit is paid monthly and is based on the insured’s income) works differently to lump sum
policies. The premise of income protection insurance is that the policy owner can only insure their income.
Income protection policies may have an offset clause. So it is good to check your policy and seek professional advice from an insurance expert.
An offset clause, can allow an insurer to reduce the benefit they would pay by the amount of benefit that will be paid from another insurer. This can create a “vicious circle”; whereby one insurer will reduce their benefit payment by the amount expecting to be paid by another insurer. Therefore, it is important to read the fine print and know what you are agreeing to when you sign the contract.
To avoid future problems like these, make sure you get yourself a top insurance broker who can help you through the ins and outs of insurance.
Get all the rewards while doing less work!